40-day strategy framework

• Initial discovery meeting by phone 

• Current situation research and analysis including online and offline marketing and positioning - do you have a content creation and influencer strategy? – plan, publish & promote 

• Interviews with eight key clients and four consultants helps guide positioning and core marketing message 

• SWOT analysis 

• Competitive advantage identified - the more you know about the choices your clients and prospects have, the better you can sell them your services 

• Targeting and segmentation – client personas help you outline how and where you should connect with your target audience 

• Client retention focus – what are you actively doing to retain clients and secure repeat business? 

• SMART objective setting 

• Priority recommendations 

• Presentation of findings and next steps to further engagement 

If you are looking to stand out from your competitors or identify the most profitable way to attract new business, this package will produce a strategic marketing framework which sets out a clear direction and communications tactics to support your ambitions. This workshop produces priority recommendations to frame your new strategy, with Victoria working alongside you and your team for the duration, we design an asset you can build upon with your team. 

In order to remain competitive in your industry, you must constantly revisit your strategy and tweak individual elements of it, so they align with evolving trends and market needs, speak to Victoria about further engagement. 

10-day insights 

• Initial discovery meeting by phone 

• Research and analysis to develop a snapshot of your business 

• Interviews with five key clients and three consultants helps guide positioning and core marketing message 

• Competitor’s strengths and weaknesses and how to differentiate yourself 

• Evaluation and presentation of findings 

• Next steps including a guide to implementation 

Our perception studies are designed to enable you to redefine your marketing position, core messaging and enhance decision making. Through valuable insights we will help your business to establish how clients and consultants really view you.

These studies provide a strong foundation on which to build your marketing communications strategy and working with Victoria means that our relationship doesn’t have to end once the study is complete. We pride ourselves in really getting to know our clients and can work with you on your next steps to successfully implement your strategy through our series of client focused packages.  

Marketing performance review

• Initial discovery meeting by phone 

• Set the objectives for the review, it must be both efficient and specific 

• Conduct a review to help identify if your marketing is supporting your key strategic objectives or if there are more effective ways of securing new business or engaging with clients 

• Discussion of findings and next steps 

An initial discovery meeting will set the scope of the review and we'll do the rest, reporting back our findings so that you can leverage the assessment to secure more leads and clients. This robust review gives you the opportunity to evaluate current strategies and goals, identify risks and challenges and make decisions based on real intelligence.